{"id":2930,"date":"2025-10-30T17:03:49","date_gmt":"2025-10-30T16:03:49","guid":{"rendered":"https:\/\/altowatches.com\/?page_id=2930"},"modified":"2025-11-07T11:46:24","modified_gmt":"2025-11-07T10:46:24","slug":"la-marque","status":"publish","type":"page","link":"https:\/\/altowatches.com\/en\/la-marque\/","title":{"rendered":"Brand"},"content":{"rendered":"
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ART
DRIVEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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birth of the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You have to go back to childhood to understand what motivated Thibaud Guittard for this project.<\/p>

With drawing as his favourite means of expression, his fascination with the shape and design of objects stimulated his imagination. Later, after studying business and marketing, it was his love of beautiful products that led him to his first job at Audemars Piguet, as marketing manager for the French market.<\/p>

Later, his multiple artistic influences would nurture an intuition, then a certainty:<\/p>

Art, in all its forms, offers a unique perspective on time.<\/p>

Artists and their works have a major influence on our perception of time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The first watch he designed was actually for himself.<\/p>

\u00abJe cherchais une montre en rupture totale de style, avec une attraction \u00e9motionnelle forte. Avec \u00e0 la fois un mouvement de haute horlogerie ultra performant, un confort absolu au port\u00e9, et un design totalement radical.\u00bb<\/p>

Fruit of his myriad aspirations, Thibaud gathered his ideas, mood boards, and sketches over months. Taut, elusive lines were born on paper, while a clear brand universe came to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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VISION AND CONCEPT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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An experience created on the wrist.<\/p>

ALTO explores the universal theme of time through art in all its forms, offering it a unique and singular perspective. The ART 01 is much more than an accessory, it is a symbol that embodies the artistic expression of time.<\/p>

ALTO is a creative journey through time. An ambitious project to merge art and watchmaking.<\/p>

ALTO brings together artists from a wide range of backgrounds to explore the theme of time through different projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t<\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ARTDRIVEN naissance de la marque Il faut remonter \u00e0 l\u2019enfance pour comprendre ce qui a motiv\u00e9 Thibaud Guittard pour ce projet. Avec le dessin comme moyen d\u2019expression favori, la fascination pour la forme et l\u2019esth\u00e9tique des objets stimulera son imaginaire. Plus tard, apr\u00e8s des \u00e9tudes de commerce et marketing, c\u2019est l\u2019amour du beau produit qui […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2930","page","type-page","status-publish","hentry"],"yoast_head":"\nALTO | La marque<\/title>\n<meta name=\"description\" content=\"ALTO invite \u00e0 explorer le th\u00e8me universel du temps par toutes les formes d\u2019art. Nous croyons que les arts ont une influence majeure sur notre rapport du temps. 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