ALTO IS DEEPLY COMMITTED TO THE WORLD OF ART AND CREATIVITY.

DEMONSTRATING ITS PROFOUND DEDICATION TO PHOTOGRAPHY, THE BRAND HAS ESTABLISHED A PARTNERSHIP WITH THE ESTEEMED INCADAQUÉS PHOTO FESTIVAL, AN ESSENTIAL EVENT FOR PHOTOGRAPHY ENTHUSIASTS ON THE INTERNATIONAL STAGE.

THROUGH THIS COLLABORATION, ALTO REAFFIRMS ITS UNWAVERING SUPPORT FOR CONTEMPORARY ART, PARTICULARLY WITHIN THE REALM OF PHOTOGRAPHIC EXPRESSION.

ALTO IS HONORED TO LEND ITS SUPPORT TO THE GROUNDBREAKING INITIATIVE THE ANONYMOUS PROJECT, CONCEIVED BY RENOWNED PHOTOGRAPHERS MARTIN PARR AND LEE SHULMAN.

THIS UNPRECEDENTED PROJECT SHEDS LIGHT ON THE BEAUTY AND POIGNANCY OF EVERYDAY LIFE THROUGH A COLLECTION OF ANONYMOUS, FORGOTTEN PHOTOGRAPHS. BY BREATHING NEW LIFE INTO THESE IMAGES, THE ANONYMOUS PROJECT CAPTURES THE EPHEMERAL NATURE OF HUMAN EXPERIENCE AND WEAVES A POWERFUL NARRATIVE OF SHARED MEMORY AND IDENTITY.