birth of the brand
You have to go back to childhood to understand what motivated Thibaud Guittard for this project. With drawing as his favourite means of expression, his fascination with the shape and design of objects stimulated his imagination. Later, after studying business and marketing, it was his love of beautiful products that led him to his first job at Audemars Piguet, as marketing manager for the French market.
His multiple artistic influences would nurture an intuition, then a certainty:
Art, in all its forms, offers a unique perspective on time.
Artists and their works have a major influence on our perception of time.
The first watch he designed was actually for himself.
«I was looking for a watch that was a complete departure in style, with a strong emotional appeal. With both a high-performance, fine-watchmaking movement, absolute comfort when worn, and a totally radical design.»
Fruit of his myriad aspirations, Thibaud gathered his ideas, mood boards, and sketches over months. Taut, elusive lines were born on paper, while a clear brand universe came to life.
VISION AND CONCEPT
An experience created on the wrist.
ALTO explores the universal theme of time through art in all its forms, offering it a unique and singular perspective. The ART 01 is much more than an accessory, it is a symbol that embodies the artistic expression of time.
ALTO is a creative journey through time. An ambitious project to merge art and watchmaking.
ALTO brings together artists from a wide range of backgrounds to explore the theme of time through different projects.
